It's one of my favorite moments of every year. At around 9 a.m. on a summer morning, our conference room with the big glass windows and a stunning view of the Philadelphia skyline is filled with samples of some the best packaging from around the world. At this moment, all of the samples are equal. But over the next several hours, they'll be meticulously picked apart by a judging panel and literally placed under a magnifying glass to determine which ones are the best of the bunch.
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