If there's a short answer to the question about why thete seems to be almost nothing but upside in the outlook for flexible packaging, it may be "millennials." Coveted by marketers, this 92-million-strong generation of consumers is expected to have $1.4 trillion worth of purchasing power at its disposal by 2020, wtites Amanda Dahlby in the blog she publishes for Glenroy, a Menomonee Falls, Wis.-based converter. This will soar to $11.3 trillion by 2030 - but the good news for flexible packaging is about more than the money.
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