Business Model Innovation: Insights from a Multiple Case Study of Slovenian SMEs

摘要

Ozadje in namen: Inoviranje poslovnega modela (IPM) postaja bolj in bolj pomembno še posebej v hitro spreminjajočem se poslovnem okolju. Medtem ko se velika podjetja lotevajo teh sprememb sistematično, so mala in srednje velika podjetja (MSP) prepuščena lastni iznajdljivosti. Za namen razvijanja metod in orodij namenjenim podpori ino-viranju poslovnih modelov v MSP podjetjih, smo naredili študijo več primerov, da bi pridobili vpogled v dejavnike, ki vodijo MSP podjetja v inoviranje lastnih poslovnih modelov, spoznali kako pristopajo do le-tega in katere spremembe so naredili v lastnem poslovnem modelu. Oblikovanje/Metodologija/Pristop: Najprej smo razvili okvire analize na osnovi pregleda literature raziskovalnih okvirov inoviranja poslovnih modelov. Nato smo izvedli študijo več primerov, sledeč protokolu študij primerov razvitem v okviru projekta Envision. Rezultati: Na osnovi predlaganega okvira analize so rezultati štirih slovenskih MSP pokazali razlike med podjetji glede na različna gonila za inoviranjem poslovnega modela in spremembe različnih elementov IPM. Zaključek: Na splošno, spoznanja kažejo, da se vsa štiri proučevana podjetja, vsako iz različnega sektorja, soočajo z izzivi IPM ne da bi do njih pristopali sistematično in ne da bi uporabljali ontologije ali orodja poslovnih modelov.%Background and Purpose: Business model innovation (BMI) has become increasingly important, especially in the fast changing business environment. While large enterprises approach these changes systematically, small and medium sized enterprises (SMEs) are left to their own resourcefulness. For the purpose of developing dedicated methods and tools to support different SMEs in addressing these challenges, we have conducted a multiple case study to gain insights into factors that drive SMEs to innovate their BM, how they approach BMI and what changes they made to their BM. Design/Methodology/Approach: First the framework of analysis was developed based on BMI research frameworks identified in literature review. Then the multiple case studies were conducted following the case study protocol developed by Envision project. Results: Based on the proposed framework the results of four Slovene SME cases revealed differences between enterprises regarding the drivers behind BMI and changes in usage of the different BMI elements. Conclusion: Overall, the results suggest all four SMEs, coming from different sectors, are facing BMI challenges without systematically addressing it and without using any dedicated BM ontologies or tools.