Hotels and Halal-oriented Products: What Do Hotel Managers in Slovenia Think?

摘要

Background and Purpose: Tourists from the Islamic world are significant stakeholders in the tourism market. The purpose of this paper is to identify the key aspects of halal tourism in connection with the hotel industry. Furthermore, we want to determine whether hotel managers are familiar with halal certification and on what basis they would opt for it. Design/Methodology/Approach: The research focuses on halal goods, services, and facilities, in general, and specifically in Slovenian hotels; concepts, contemporary trends, and the situation in Slovenia are presented. In response to the literature review, we applied the analysis of the factor loadings to define the important factors that influence the decision-making process; by applying PCA, we reduced the dependent variable to a single factor (although predictions were slightly different). Findings: The most important elements in the adoption of the certificate are the simplicity and efficiency of the procedure itself and the fact that the process does not require major financial investments. The element that significantly influences the managers' decision-making process is the possibility of adjusting to the standard of the certificate. Conclusion: The paper's main contribution is to deepen the perspective of the development of tourism in an area that remains a relatively undeveloped and unknown niche within the Slovenian tourism/hospitality industry but very promising in the global context.%Ozadje in namen: Turisti iz muslimanskih držav so pomemben deležnik na turističnem trgu. Namen tega prispevka je identificiranje ključnih vidikov halal turizma, posebej v hotelirstvu. Posebno nas je zanimalo, ali so managerji seznanjeni s halal certifikatom in ali bi želeli pridobiti certifikat. Design/Metodologija/Pristop: Raziskava je osredotočena na halal izdelke, storitve in opremo v splošnem in posebej v slovenskem hotelirstvu; predstavljeni so koncepti, obstoječi trendi in razmere v Sloveniji. Poleg pregleda literature, smo za definiranje pomembnih faktorjev, ki pomembno vplivajo na proces odločanja managerjev, izdelali analizo faktorskih obremenitev; z uporabo metode glavnih komponent smo nabor odvisnih spremenljivk zmanjšali in oblikovali en faktor (čeprav so bila predvidevanja nekoliko drugačna). Rezultati: Najpomembnejši elementi pri certificiranju so enostavnost in učinkovitost postopkov ter dejstvo, da posto-pek ne zahteva večjih finančnih investicij. Najpomembnejši element, ki vpliva na proces managerjevega odločanja, je možnost prilagoditve obstoječe ponudbe standardu, ki je del certifikata. Zaključek: Glavni prispevek je v poglobitvi razvojnega vidika v turizmu na področju, ki je relativno nerazvita in nepoznana niša v slovenskem turizmu/gostinstvu, toda zelo obetajoča na svetovnem nivoju.