Organizations Getting Social

摘要

If you are still consulting a single social media site as your go-to source of information from a valued producer, you're missing an enormous number of free resources offered by authorities in their fields. Organizations are changing their approaches to releasing data and information, providing expanded discussion opportunities. Nearly all business schools publish, in print and online, books, journals, and case studies. The schools highlighted here are only a sampling-a few examples of how business schools are using social media. If you rely on another school for your work, or just to keep up with business research in general, consider looking at how that school is using social media. Track the school as well as the professors conducting research in your field. These may not be the "names"-here's your opportunity to catch rising stars early in their careers. Who knows? Their number of Twitter followers and blog readers may become part of their tenure portfolio as altmet-rics becomes more accepted.