Recommended Reading on Marketing, Digital Detecting, Library Instruction, and Storytelling

摘要

This issue, I look at "scrappy" digital marketing, helping students become digital detectives, one-shot library instruction, and using storytelling as a way to create better products and services. Everyone can use some help marketing their products or services, and librarians who want to boost usage of their online databases and e-resource collections are no exception. This practical guide makes it easy to get started. Getting into the scrappy mindset means marketing smarter and more efficiently with an eye on your specific marketing strategy.