CONSUMERS AND INFORMATION

摘要

In an article about signs in 'Essays of an Information Scientist', Gene Garfield complains about 'sign provinciality... which produces considerable stress and frustration for many drivers'. He also provides examples of ambiguity in signs - for instance the African sign 'Rhinos please remain in your vehicles' and 'Parking allowed only on both sides of this road'. In England the information conveyed by road signs varies from inadequate to nil. Ambiguous crossroads without a signpost are a feature of the countryside. Sometimes signposts are provided showing the place we want, but when we get to the next one the place name has disappeared. The signpost designernever got lost because he never made a test journey.