You think we've gone mad. Why are we running four huge pictures of the same people in pretty much the same pose? We may have gone mad, but this isn't the evidence for it. One of the feisty, nubile groups on these pages is the Spice Girls, the biggest pop sensation to come out of Britain since the Beatles. The other feisty, nubile groups are the Spicy Girls, the Spiced Girls and Nice 'n' Spicey. What is this, a Spice franchise, the McGirls? Well, as we analysts of mass culture say, it's an explosion of simulacra triggered by a simulacrum. In other words, a bunch of wanna-bes who wanna be like the original wanna-be. Of course, "Wannabe" is the tide of the Spice Girls' hit single that has detonated their amazing rise to the top of the charts, in 33 countries no less. And out of the laboratories of those feverish Frankensteins, the music moguls, has emerged a cacophony of clones, which also include the Spice-ish Girls, All Spice and the disarmingly named Wannabe Spice Girls. And now comes the inevitable, the Spice Boys.
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