Which of these images from the 1992 US presidential race sticks in the mind? George Bush wooing voters with claims that he'd cut inflation, or the unfortunate Dan Quayle helping a schoolchild to misspell "potato". Probably the latter, because in the memory-retention stakes, politicians' gaffes beat their positive attributes every time. And although most of us say we don't like negative campaigning and dismiss it as a turn-off, we're fooling ourselves, according to propaganda experts Spencer Tinkham and Ruth Ann Weaver Lariscy of the Department of Advertising and Public Relations at the University of Georgia in Athens.
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机译：您会牢记1992年美国总统大选中的哪些形象？乔治·布什（George Bush）用选民称自己会降低通货膨胀来吸引选民，或者不幸的是丹·奎尔（Dan Quayle）帮助小学生拼写“土豆”。可能是后者，因为在记忆保留的赌注中，政治人物的失态每次都击败了他们的积极属性。该大学广告与公共关系系的宣传专家斯宾塞·廷克汉姆（Spencer Tinkham）和露丝·安·韦弗·拉里西（Ruth Ann Weaver Lariscy）表示，尽管我们大多数人都说我们不喜欢负面竞选活动并将其视作一种拒绝，但我们在自欺欺人。雅典的佐治亚州。
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