Time was you would buy TV service from your cable company telephone service from your phone company and that was that. But now cable companies are offering phone services at hard-to-pass-up prices, while phone companies are fighting back with plans for TV services delivered through brand-new agreements with leading satellite TV providers. The heated competition between regional Bell operating companies and cable companies shows no signs of abating as the rivals invade each others' turf with "triple play" ― voice, data and video ― service bundles designed to attract new customers and retain old ones. Throw wireless services into the mix and the prospects for even fiercer battles ― and even more aggressively priced service packages ― loom.
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