When you get past the public images of Cisco ― marketing machine, acquisitions juggernaut, Wall Street bellwether ― there is a technology company. And a pretty good one, most users and analysts agree. Founded as a maker of boxes that connect computers, Cisco has expanded its scope into almost every area of corporate network computing, from LANs and WANs, to security, data centers, storage-area networks, telecom, voice and wirelessAnd as it branches out, Cisco's technology strategy is shifting from an emphasis on individual products to more of a holistic system approach. At the same time, Cisco watchers say the firm faces challenges as it transitions to a more internal development model rather than acquiring technology and products elsewhere.
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