Let's talk about punishment You've probably seen the Southwest Airlines commercial in which an office worker unintentionally unleashes an e-mail virus and then stands in astonishment as her negligent act comes crashing down ― audibly, no less ― on a sea of fellow cubicle dwellers. "Wanna get away?" is the ad campaign's familiar kicker. What if instead of hopping a jetliner to escape her embarrassment, the woman had to cancel previously made flight reservations because her employer was about to punish her irresponsibility by rescinding the only five vacation days she had left?
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