What's up with titans' R&D: IBM adding structure to services like fraud mgmt., VoIP, security

摘要

Unlike Microsoft, IBM has been considered an in-dustry innovator. And right now services research is a hot area for Big Blue, as the corporate giant looks to eke out greater profitability from its services division. The idea behind services research is to build a stable of repeatable industry offerings and capabilities using new and existing IBM technologies. By structuring services — taking out some of the judgment calls and reducing the emphasis on labor — IBM hopes to streamline delivery and at the same time improve the quality of its services engagements.