Taking Aim At Popcorn-popping 'net Ads

摘要

You might think the Better Business Bureau would have better business to attend to than trying to protect gullible Internet video watchers from the most preposterous fakeries perpetrated by viral marketers. You'd be wrong. You also might believe that four ringing cell phones can emit enough radiation to pop pop-corn, in which case you'll be heartened to learn that the BBB has your back. The National Advertising Division (NAD) of the Council of Better Business Bureaus said in a press release:'Advertising claims made in the context of viral videos produced to build interest in a product are subject to the same standards of truth and accuracy as advertisements published in traditional media."