One of my favorite advertising campaigns is the one from HSBC that spotlights how differently people can view the same things.You've probably seen it: Two photos side by side, each with a comment - then the same two photos, comments reversed. Some of the examples are so good they're uncanny: a photo of a tent in the wilderness labeled "Hell," and a cluster of swimsuit-wear-ing, cocktail-drinking partyers on the deck of a cruise ship labeled "Holiday." My perspective is exactly the opposite - the tent's the holiday But then my vacations tend to involve cold, wet and strenuous physical exercise.
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