Best Buy calls Twitter a job qualification

摘要

Twitter Skeptics Will find the idea silly, but it's not, particularly not in this case. Of course Best Buy should be seeking Twit-rnter experience in a candidate for a senior manager's position in "emerging media." Who would dream of landing such a job without first-hand knowledge of the most-hyped emerging medium in recent memory?rnBut that's not to say the company was going about measuring Twitter savvy in the right manner. Nor does it answer the more difficult question of who among us needs to be on Twitter for the sake of our employers and our careers. (It's a question we're grappling with at Network World.)rnBest Buy's job posting was for a "Senior Manager - Emerging Media Marketing" and listed basic qualifications of a bachelor's degree, two-plus years of marketing experience and a year of active blogging. Under "preferred" qualifications were a graduate degree and 250-plus followers on Twitter.