10 keys for making social networking work

摘要

Web applications: One of the big challenges when you put any kind of content or service online is getting people to actually take a look - 'page views' are the 'eyeballs' of Web 2.0. Online advertising is, of course, one way to generate traffic but there's a hefty price tag to get a big impact and initially you're going to be rolling the dice with exactly which channels to use, what kind of ads to deploy, and how much to spend. But while you're burning cash on conventional Internet advertising you should also be using social networking to spread the word. Now I know what you're going to say -"Isn't social networking just the new black?" The answer my friend is yes, but it's a new black that is going to be around for a long time so capitalize upon the new channel while its fresh and relatively accessible.