Anti-tracking tools unimpressive,study finds

摘要

People who want to limit the behavioral advertising and tracking they're subjected to on the Web aren't well served by popular privacy tools, according to a Carnegie Mellon University study. The nine tools evaluated in the study, which included IE and Firefox components, were generally too complicated and confusing, leading to misuse. Each tool was tried out by five participants, and researchers observed how participants installed and configured the tools, then recorded the users' perceptions and opinions. "None of the nine tools we tested empowered study participants to effectively control tracking and behavioral advertising according to their personal preferences," the researchers wrote.