When you've made a software or ebook product, what does a rough launch sequence look like?

摘要

SG: The term 'launch sequence' is a bit misleading, because it evokes a relatively short and straightforward process. But the truth is that successful launches are built atop weeks, if not months of preparation. If you've done your homework, you'll already have an audience to launch to, and they'll be feeling invested in the product before they even buy it. At this point, launching is just a matter of sending an email blast and going to your favourite cafe to enjoy the hard-earned fruits of your labour!