How did Grapple come together? Chloe Waddington, account director (CW): The history of the agency goes back to around 2005 and we would love to say that it was a visionary decision to launch a digital offering but the reality is a bit different. The current owner of the agency was running an agency called prego* and one of their largest clients was William Hill. In those days, most of the work we were doing for them was mailing game software CDs, as broadband hadn't been rolled out residentially. With the dawn of online access, William Hill started to ask us to produce emails, microsites and other digital properties and so our digital offering was born under the name of Digital Welly. Fast-forward over a decade and 300 websites and you get Grapple, with its enviable client list and portfolio.
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