'We're going through a huge shift that will put digital at the heart of the economy' Justin Cooke

摘要

Not content with running one of Britain's leading digital agencies, Fortune Cookie's Justin Cooke is the new chair of the British Interactive Media Association (BIMA). He tells Oliver Lindberg about the many challenges aheadrnTumbleweed is rolling past. A call-out on Twitter to find out what your average web designer knows about BIMA, the British Interactive Media Association is met with stunned silence. Then a handful of tweets pop up: "Never even heard of them!", "Nope, absolutely no one knows that!", "Let us know when you find out." It looks like Justin Cooke, BIMA's newly elected chair and managing director of London-based digital agency, Fortune Cookie, has got one hell of a job in front of him.