Net: Can you tell us a little about the history of the company and how you got to where you are now? AA: We started AKQA to take a stand against what we called 'multi-mediocrity'. So our primary goal is to raise the standards, use the technology to do something you couldn't before and create work that inspires and motivates. We want the work to make a contribution to the community so it gets shared. The future for AKQA is to keep moving things forward and not veer from the reasons and core values we started with. We want to renew, rethink, reinvent.
展开▼
