In-depth: Danny Sullivan

摘要

How would you convince doubters that SEO is a legitimate marketing strategy?rnSEO has been around for nearly two decades now and is recommended by Google, which even provides its own guide for it. The world's largest search engine isn't going to be pushing snake oil - it has every reason not to. The fact that it does is probably the best reason beyond all the many out there about why SEO is important. Ignore it, and you're ignoring what the actual search engines you want to be listed in are telling you to do to improve your chances.