The aftermarket,like any other business sector,is under continuous pressure to bring new faces into the industry-but with little self promotion and what many call an anti-glamorous reputation,are we succeeding? Fewer jobs and higher unemployment rates have created a larger pool of potential employees,but fewer are entering the automotive industry each year. "It is really a viable opportunity,but there is a smaller pool of students entering the industry," says Jim John,chair of the Aftermarket Management Department at Northwood University."The recent news-the Big Three being in dire financial trouble-doesn't do the industry any good.It is hard to convince mom and dad that their youngsters ought to be involved."
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