BUILDING LONG-LASTING RELATIONSHIPS

摘要

When the vehicles lined up last October for a car check event at a high school football game in Idaho, most of the drivers probably were there for the game not the free inspection. But getting the preventive maintenance message out to people and forming lasting customer relationships is a shop's ultimaterngoal no matter where events take place during April's National Car Care Month.rn"The biggest benefit that we receive from doing events like this is we operate on a conviction that we're not here just to fix cars, we're here to serve customers," says Rebecca Zanders, vice president of Heritage Auto Repair in Meridian, Idaho, which hosted the pre-football game event. "And so having car care fairs and the way that the National Car Care Council has it set up and the materials that they provide, it really allows the business to convey that message to their community and to their customers that we're here to serve you."