Study: Independent repair shops boost social media use for marketing

摘要

Independent repair shops are increasingly using social media to promote their services and to offer coupons and specials, according to the 2016 Independent Repair Shop Study by Altermarket Business World, a sister publication of Motor Age. Shop participation in four popular social media sites increased this year compared to last year's study. Facebook was the most popular social media site used by shops, as 74 percent of those who said they use social media use Facebook to promote their business. This was up 1 percent from last year's study.