Beiersdorf's modern DC with a WMS, automated handling takes over for three old warehouses, increasing throughput, pick accuracy, and customer service while cutting costs. "We were running our U.S. dis-tribution operations with late 1970s technology-and achieving only the corresponding levels of efficiency," recalls Beiersdorf Inc.'s Randy Suer, director of distribution. He remembers how "our three distribution facilities had maxed out. We had plenty of inventory on hand, but we didn't have the right mix of SKUs in the right places."
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