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How Does Strategic Alignment Affect Firm Performance? The Roles of Information Technology Investment and Environmental Uncertainty

机译:战略对齐如何影响公司性能?信息技术投资与环境不确定性的作用

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The alignment between a firm's business and information technology (IT) strategies continues to be important for research and practice. Prior research investigating the performance consequences of strategic IT alignment (SITA) has produced inconsistent results. This paper distinguishes between two roles of SITA: (1) as a state of congruence between business and IT, which is the primary focus of empirical studies, and (2) as reflecting a capability that may enable or inhibit the leveraging of IT investments, as has been discussed theoretically but not examined empirically. Based on the resource-based view (RBV), IT investment (ITI) is explicitly included as the resource that SITA as a capability can inherently help leverage. Also based on RBV, we argue that environmental uncertainty, which is examined in terms of dynamism, complexity, and munificence, moderates the effect of SITA on the relationship between ITI and firm performance. The research model is tested through panel-data analyses of data from 1999-2008, including 758 firm-year observations from 242 firms. This study is the first to find that SITA as a state directly improves firm performance even when considering ITI and its interaction with SITA. Moreover, the effect of the interaction between SITA and ITI on firm performance increases with an increase in environmental dynamism or complexity and with a decrease in environmental munificence. We also find that the effect of the interaction between SITA and ITI can be negative under some environments. Specifically, the results suggest that (1) in dynamic, complex, and hostile environments, SITA does reflect a capability that enhances the positive effect of ITI on firm performance, but (2) in stable, simple, and munificent environments, SITA reflects a rigidity that reduces the positive effect of ITI on firm performance. The results are robust under a variety of statistical specifications and estimations.
机译:公司业务和信息技术(IT)策略之间的对齐仍然对研究和实践来说是重要的。先前的研究调查战略IT对准的性能后果(SITA)产生了不一致的结果。本文区分了SITA的两个角色:(1)作为业务之间的一致性,它是经验研究的主要焦点,(2)反映了可能启用或抑制其杠杆投资的能力,正如从理论上讨论但没有经验审查一样。基于基于资源的视图(RBV),明确地将IT投资(ITI)作为SITA作为一种能力的资源,可以本身可以帮助利用杠杆。同样基于RBV,我们认为环境不确定性,该环境不确定性在动态,复杂性和融合方面审查,适度地调节SITA对ITI和公司性能之间关系的影响。研究模型通过1999 - 2008年数据的数据分析来测试,包括来自242家公司的758年的企业年鉴。这项研究是第一个发现SITA作为国家直接提高了公司性能,即使在考虑ITI时也可以与SITA的互动。此外,SITA和ITI之间相互作用对公司性能之间的影响随着环境活力或复杂性的增加而增加,并减少了环境旺。我们还发现SITA和ITI之间的相互作用的效果可以在某些环境下消极。具体而言,结果表明(1)在动态,复杂和敌对的环境中,SITA确实反映了一种能力,可以增强ITI对公司性能的积极影响,但(2)在稳定,简单,旺盛的环境中,SITA反映了降低ITI对公司性能的积极影响的刚性。结果在各种统计规范和估算下是强大的。

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