Life during downturn: some take lemons, make lemonade

摘要

Responding to market conditions, some chip-makers and suppliers have adopted successful strategies to sweeten the bitter taste of a business gone sour. Call it the "making-lemonade" approach to handling the semiconductor industry downturn. One such company is Luxtron, whose primary customers are manufacturers of big process tools such as plasma, wet etch, CMP, and RTP equipment. However, the supplier found that selling its in situ process control systems directly to end-users has brought in revenues that otherwise might have been lost to it.