Putting Experience in the Driver's Seat

摘要

Speak to anyone in the hospitality industry, and the conversation will quickly turn to one buzzword: "experience." There's a reason why-whether used as a verb or noun-"experience" makes for a useful framing. A recent Think Tank panel hosted by Gensler Miami offered a case in point. "What are the drivers of an experience?" asked designer Diana Farmer-Gonzalez, principal and comanaging director of the firm's outpost in downtown Miami. The prompt set the discussion off in a few targeted directions, including demographics. Farmer-Gonzalez was happy to put some distance between "experience" and the frequently associated "millennials," because after all, who, regardless of age or ability, doesn't want to experience something new and interesting?