Pricing policies for dual-channel supply chain with green investment and sales effort under uncertain demand

摘要

This paper investigates the pricing policies for dual-channel supply chain with green investment and sales effort under uncertain demand. The manufacture produces two kinds of products, green products and non-green products and sells green products by direct channel as well as sells non-green products by retail channel through retailer. Consider the selling prices of two kinds of products, sales effort and green level as decision variables, manufacture and retailer maximum their expected profits in three models which including centralized model, decentralized model, and collaboration model. By solving game models, we compare the optimal decisions under three models and implement the sensitivity analysis which helps reflecting the influence of critical parameters.