Constructing Taipei City Sports Centre Performance Evaluation Model with Fuzzy MCDM Approach Based on Views of Managers

摘要

This study aims to utilize the fuzzy analyticaletwork process (FAHP/FANP) and decision-making trial and evaluation laboratory (DEMATEL) approach to recognize the influential indicators of sport centre business management in Taipei city's sports centre. Twenty-three of sports centres with six-dimensions were identified from the literature review and interview with twelve experts (academic and practical experience). By considering the interrelationships among the indices, DEMATEL was used to deal with the importance and causal relationships among the evaluation indices of sports centre. Then, we employ the FAHP/FANP to determine the weight of each management criterion. Our empirical results provide two main insights: first, sports centre business management strategies comprise six-dimensions and 23 indexes; second, the FANP analysis shows that the six key factors are (in order of priority) service price, site conditions, operations management, traffic conditions, sports products, and staff quality. This study uses the FANP and DEMATEL along with mathematical computing in order to provide sports centre managers with a reliable decision-making reference and to assist them in formulating the most effective business strategy possible.