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Intermedia Agenda Setting in Television, Advertising, and Blogs During the 2004 Election

机译:2004年选举期间电视,广告和博客中的中间媒体议程设置

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摘要

This study examined whether the candidate-controlled public relations tools of political ads and candidate blogs were successful in influencing the issue and news agenda of the major television news networks during the 2004 presidential election. Data showed strong correlations between blogs and the media agenda. Advertisements did not correlate with the media agenda. Cross-lag analyses showed that the media set the candidates' agenda. The authors suggest intermedia agenda setting occurred as the media transferred their agenda to campaign blogs.
机译:这项研究调查了由候选人控制的政治广告公共关系工具和候选人博客是否成功地影响了2004年总统大选期间主要电视新闻网络的问题和新闻议程。数据显示博客与媒体议程之间具有很强的相关性。广告与媒体议程无关。跨时滞分析表明,媒体确定了候选人的议程。作者认为,随着媒体将其议程转移到竞选博客上,发生了媒体间议程的制定。

著录项

  • 来源
    《Mass Communication and Society》 |2008年第2期|197-216|共20页
  • 作者单位

    Grady College of Journalism & Mass Communication, University of Georgia,;

    Florida International University,;

    School of Journalism, University of Missouri,;

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  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

  • 入库时间 2022-08-17 13:09:14

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