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Voters' Attention, Perceived Effects, and Voting Preferences: Negative Political Advertising in the 2006 Ohio Governor's Election

机译:选民的注意力,感知的效果和投票偏好:2006年俄亥俄州州长选举中的负面政治广告

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A statewide survey (NÂ =Â 564) before Ohio's 2006 gubernatorial election examined political interest, campaign news and advertising attention, and perceived effects of negative political ads. Interest was related to political and negative political advertising attention, which were in turn related to campaign news attention. Candidate preference predicted attention to political and negative political ads; attention to ads significantly predicted perceived effects on self and on others, whereas attention to negative ads significantly predicted third-person differential (other minus self). In addition, individuals polled in this survey admitted that attention to ads and negative ads was having comparable effects on both themselves and others. This finding may be due to the climate surrounding Ohio's gubernatorial race, which instilled a political importance and social desirability that abated the need to disown an effect of negative advertising on oneself.View full textDownload full textRelated var addthis_config = { ui_cobrand: "Taylor & Francis Online", services_compact: "citeulike,netvibes,twitter,technorati,delicious,linkedin,facebook,stumbleupon,digg,google,more", pubid: "ra-4dff56cd6bb1830b" }; Add to shortlist Link Permalink http://dx.doi.org/10.1080/15205430903457430
机译:在俄亥俄州2006年州长选举之前的一项全州调查(N = 564)研究了政治利益,竞选新闻和广告关注以及负面政治广告的感知影响。兴趣与政治和负面政治广告关注有关,而反过来又与竞选新闻关注有关。候选人的喜好预示着对政治和负面政治广告的关注;对广告的关注显着预测了对自我和他人的感知影响,而对负面广告的关注显着预测了第三人称差异(其他减去自我)。此外,在本次调查中接受调查的个人承认,对广告和负面广告的关注对自己和他人的影响均相当。这一发现可能是由于俄亥俄州州长竞选活动周围的气候,这引发了政治上的重要性和社会上的可取性,从而消除了消除负面广告对自己的影响的需要。查看全文下载全文相关的var addthis_config = {ui_cobrand:“ Taylor&Francis在线”,services_compact:“ citeulike,netvibes,twitter,technorati,可口,linkedin,facebook,stumbleupon,digg,google,更多”,pubid:“ ra-4dff56cd6bb1830b”};添加到候选列表链接永久链接http://dx.doi.org/10.1080/15205430903457430

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