首页> 外文期刊>Marketing Science >Category Pricing with State-Dependent Utility
【24h】

Category Pricing with State-Dependent Utility

机译:具有国家依赖性公用事业的类别定价

获取原文
获取原文并翻译 | 示例
       

摘要

There is substantial literature documenting the presence of state-dependent utility with packaged goods data. Typically, a form of brand loyalty is detected whereby there is a higher probability of purchasing the same brand as has been purchased in the recent past. The economic significance of the measured loyalty remains an open question. We consider the category pricing problem and demonstrate that the presence of loyalty materially affects optimal pricing. The prices of higher quality products decline relative to those of lower quality when loyalty is introduced into the model. Given the well-known problems with the confounding of state dependence and consumer heterogeneity, loyalty must be measured in a model which allows for an unknown and possibly highly nonnormal distribution of heterogeneity. We implement a highly flexible model of heterogeneity using multivariate mixtures of normals in a hierarchical choice model. We use an Euler equations approach to the solution of the dynamic pricing problem which allows us to consider a very large number of consumer types.
机译:有大量文献记录了包装商品数据中存在依赖状态的效用。通常,会检测到某种形式的品牌忠诚度,从而更有可能购买与最近购买的品牌相同的品牌。忠诚度的经济意义仍然是一个悬而未决的问题。我们考虑了类别定价问题,并证明了忠诚度的存在对最佳定价产生了实质性影响。当将忠诚度引入模型时,高质量产品的价格相对于劣质产品的价格下降。考虑到国家依赖性和消费者异质性混杂的众所周知的问题,必须在允许异质性未知且可能高度非正态分布的模型中测量忠诚度。我们在层次选择模型中使用法线的多元混合来实现高度灵活的异构模型。我们使用欧拉方程法来解决动态定价问题,这使我们可以考虑大量的消费者类型。

著录项

  • 来源
    《Marketing Science》 |2008年第3期|p.417-429|共13页
  • 作者单位

    Graduate School of Business, University of Chicago, Chicago, Illinois 60637Graduate School of Business, University of Chicago, Chicago, Illinois 60637Graduate School of Business, University of Chicago, Chicago, Illinois 60637Graduate School of Business, University of Chicago, Chicago, Illinois 60637 jdube@chicagogsb.edugunty@chicagogsb.edupeter.rossi@chicagogsb.edumvitorin@chicagogsb.edu;

  • 收录信息 美国《科学引文索引》(SCI);
  • 原文格式 PDF
  • 正文语种 eng
  • 中图分类
  • 关键词

    dynamic pricing; loyalty; state dependence; consumer heterogeneity;

    机译:动态定价;忠诚;国家依赖性消费者异质性;
  • 入库时间 2022-08-17 23:39:27

相似文献

  • 外文文献
  • 中文文献
  • 专利
获取原文

客服邮箱:kefu@zhangqiaokeyan.com

京公网安备:11010802029741号 ICP备案号:京ICP备15016152号-6 六维联合信息科技 (北京) 有限公司©版权所有
  • 客服微信

  • 服务号