The Pros And Cons Of Mailer Association Membership

摘要

Now is a particularly good time for mailers to examine the merits of joining a mailers' association such as the Association of Priority Mail Users (APMU). Having worked with associations of mailers for nearly 30 years, I know a common question concerns how membership contributes to the mailer's bottom line. Let's examine this question. Staying on top of postal policy may have been relatively easy in the 70s and 80s, but not in the 90s, and certainly not now. Historically, postal policy has rarely been more in flux.