Apple to rule mobile ads

摘要

Apple's new iAd in-app mobile ad network will go live on 1 July on all iOS 4 devices, and will feature an impressive list of top-tier clients who have committed more than $60 million worth of advertising for the second half of 2010.rnSpeaking at WWDC, Apple CEO Steve Jobs announced that some of the world's best-known brands, from Unilever to Disney, have signed up to serve ads through the new platform, which was originally introduced at the same special event that saw the announcement of iPhone OS 4 (renamed as iOS 4).