Comments on `Multinational Strategic Planning: Matching Central Expectations to Local Realities', Theodore T Herbert. Long Range Planning, Volume 32, Issue 1, 19 March 1999, Pages 81-87

摘要

Strategic planning is a process intended to provide enhanced performance through a systematic analytic process. The multinational corporation provides a special opportunity for strategic planning, due to multiple dispersed sites and lack of close supervisory control from headquarters. Rarely considered is the intervening variable of cultural divergence between subsidiary and headquarters, with the potential to violate the culturally-based assumptions that underlie the strategic planning process. This paper identifies the underlying assumptions of strategic planning and highlights the manner in which they may be inconsistent with national cultural values, resulting in invalid results and comparability of strategic planning efforts. A case history provides examples of these difficulties.