The development and defence of a firm's competitive advantage is the product of the cumulative development of a compelling set of organizational resources and harnessing them to a vision of the firm's potential. This difficult task must take place while simultaneously identifying current and potentially powerful future competitors. The case histories of the Body Shop, Walmart, Microsoft and Charles Schwab Are used to develop a conceptual map that Captures the two concepts of core capabilities And strategic intent to chart firms and their Development over time.
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机译:企业竞争优势的发展和防御是一组引人注目的组织资源的累积发展并利用它们来展望企业潜力的产物。必须完成这项艰巨的任务,同时确定当前和潜在强大的未来竞争对手。 Body Shop,沃尔玛,微软和Charles Schwab的案例历史被用于开发概念图,该图捕获了核心能力的两个概念以及绘制公司及其随着时间的发展的战略意图。
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