Internal Motivation and External strategy: The Same Challenge!

摘要

Whatever uncertainties the Future might hold. Companies will be faced with the same external trends And will have to cope with the same challenges. It is, As always, the corporation's structure and behaviour Coupled with the quality of its staff which will make The difference between winning and losing. This is Also the reason why there are profitable companies in Sectors said to be declining and losers in sectors said To be expanding. For instance, when a company is in Trouble, there is no point in blaming technology or Unfair competition nor in propping it up with subsid- ies.