Competing in Asia Pacific: Understanding the Rules of the Game

摘要

One of the major issues western companies face when doing business in the Asia Pacific region is how to approach the competitive situation. What are the criteria on which business decisions should be made/ And what is the role of government, customers and competitors in the Asian business environment? The INSEAD Euro-Asia centre has sought to Clarify some of these issues by usrveying Managers working in the region. E first Conducted a survey in 1992 and ported the Results in Long Range Planning in 1994.