Building a Learning Oranization in the Offshore Oil Industry

摘要

Since the collapse of the price of crude oil in the mid 1980s, some participants in the sector have overhauled their approach to learning for strategic advantage. The management teams dealing with the projects discussed here demonstrated an awareness that learning can be a core rigidity as well as a core competence, and set about institutionalizing new learning. The speed of learning was an important Determinant of success, leading to substantial Increases in project NPVs and a rapid Reinvestment in the learning capabilities Themselves.