From Promise to Compliance: The Development of 'Integrity' at SmithKline Beecham

摘要

This paper contains a case study of how SmithKline Beecham (SB), an Anglo-American Pharmaceutical company, has gone about Bloodstreaming its 'integrity' value in the Context of its overall development of a value- Driven corporate culture. SB was formed as a Result of a 'merger of equals' in 1989 and has Developed and implemented a new set of Values since then. We provide an analysis of The success of SB's development of an integrity Value and suggest lessons for other companies From the process.