Is Strategy Making a Difference?

摘要

IF YOU WANT A THOUGHT-PROVOKING insight into strat- egy, try an apparently simple test. First, take your company's most recent Annual Report and examine the descriptions of where your organization is now and where it is going. Then track back through pre- vious years to find where today's position is articu- lated in some form of strategy. So ... how did your organizations get to where it is today? McGill's Henry Mintzberg points out that not all Intended strategies are realized, and not all realized Strategies were intended.