The Future for Multimedia―the Battle for World Dominance

摘要

'Interactive digital media' is explained and the strategies for its exploitation are explored. The market size, growth and trends of the global entertainment industry are analysed. The interests, activities and financial data of the major entertainment companies are briefly summarized. Scenarios for the future development of the entertainment, information, telecommunications, cable and computer industries are proposed. The study period was 1992-1997 and the research was carried out during 1995.