Double Duty

摘要

Prudential lighting's New L.A. headquarters not only makes a design statement in its own right, it serves as a real-world showcase for the firm's various product lines. The client was a lighting company with a clear agenda. Prudential Lighting of Los Angeles, CA., wanted its new corporate headquarters to project its image in an architecturally striking way, and also serve as a showroom for high-end lighting products. Within the new dual-purpose space, Prudential wanted to avoid the "glitzy" appearance of many lighting store displays, and it also ruled out skylights and windows that might draw attention from the products. Jamie Roach, head of Jamie Roach Design, Burbank, CA., took on this problematic project. The intensely collaborative effort resulted in a two-story structure that displays over 40 different functioning lighting fixtures that work in the corporate milieu. The showcase building has only 8000 sq ft space, but, says Roach, "every inch works."