Ken Nisch, JGA

摘要

Nisch, CEO of the international retail store planning and design firm JGA, made the following observation: "I believe that ambient lighting for stores will decrease significantly or be eliminated by many stores. Instead, with higher performance luminaires and lamps, sufficient overall illumination can be provided by accent lighting within display fixtures and built-in recesses, plus architectural lighting for coves, uplighting, etc. Lighting will be increasingly task-based ratherthan ambient, considering macro factors such as the rising cost of energy around the world. Retailers must be open to innovation in the design of their retail environment and merchandise presentation."