Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

摘要

Designed to fill the gap in the neglected area of content management in marketing, this book is a user-friendly guide to creating improvements in websites content, and it is packed with helpful hints and examples. Cashing in with content is a useful guide to successful website marketing by concentrating on content, and incorporating techniques utilized by successful companies from a variety of business arenas. Author David Meerman Scott (website www.Davidmeermanscott.com) is a consultant, speaker and writer specializing in online marketing, and he explains how content is the most important aspect of websites that serves to entice online visitors to buy or subscribe.