Super Librarian to the Rescue!

摘要

She soars through the air on a computer mouse. Her chin juts forward. She is powerful and determined. No wearer of ancient tennis shoes, this one. Instead, clad in purple spandex, she is at the ready to help every adult seeking information, every teen with a research paper, and every child in every school. New Jersey's Super Librarian made her statewide debut in September 2003 at a press conference held at the East Brunswick Public Library and through 2100 cable television spots during the week of September 15. The launch of the Super Librarian was the culmination of a year of intense work by the New Jersey State Library (NJSL), New Jersey Library Association (NJLA), and New Jersey Library Network (NJLN). Over that time, a statewide committee of librarians met and planned this statewide marketing campaign.