Five years agO, when I first came to Library-land, I felt a strong, wary, and mistrustful vibe attached to marketing. It was perceived as irrelevant, a flash in the pan, without intrinsic value. Libraries had managed long enough without marketing, thank you very much, and things are fine the way they are.rnSince then, however, I've sensed a shift, a curiosity around the edges as libraries have awakened to the sea change in our culture regarding information and technology and the expansion of our global reach.
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